The PHIA Experience

is our promise

— guiding every interaction

Our PHIA framework—

Personalized Service, 

Holistic Approach, 

Informed Experience, and 

Assured Solutions

—guides our every action, ensuring

a service that’s tailored to your

individual needs and values.

Four Pillars: Our PHIA framework

Personalized Service

Over your first three visits, we’ll work to match you with the stylist best suited to your goals and preferences. Products and services are selected to support your experience, not to drive sales. Clear communication is a priority, and your feedback is genuinely welcomed. 

Holistic Approach

We care for your whole self, not just your hair. Our team collaborates to offer well-rounded expertise in inclusive, welcoming environments. We also make choices that support our communities and the planet.

Informed Experience

You’ll always know what to expect. We provide clear written quotes, plan multi-step services in advance, and talk openly about what’s possible (and what's not!)—so you can make empowered choices.

Assured Solutions

If your stylist isn’t available, we offer thoughtful alternatives. Service worksheets and detailed notes keep your experience consistent, personal, and seamless.

The PHIA Concept:

Experience it once, expect it always.