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About the Concept
The Phia Concept is not a salon—it’s an experience.
The Phia Concept is a values-driven beauty experience available in Partner Salons and through independent stylists trained in our methods.
The PHIA framework—
Personalized Service,
Holistic Approach,
Informed Experience, and
Assured Solutions
—shapes every interaction.
Partner Salons
Only Partner Salons are held fully accountable to Phia standards, but we recognize a broader network of professionals aligned with our promise:
Affliate Salons
Certified
Certified
Certified
Professionals have completed a minimum of a full year of PHIA core education or equivalent and commit to delivering our signature standards.
Endorsed
Certified
Certified
Professionals have completed all core classes or equivalent, are fully trained in our standards, and prioritize clear client communication.
Trained
Certified
Trained
Professionals with the Trained designation have completed at least six of our core classes or equivalent, and are familiar with our standards.